Michael A. West IIIExperience
The work behind the résumé.
Relevant Experience
Westhird
Founder
- Founded a digital marketing agency delivering brand strategy, custom websites, and local search optimization for small businesses and trades.
- Prospect local businesses through cold outreach, booking 4 qualified discovery calls.
- Run end-to-end campaigns spanning brand positioning, web design, and local SEO to grow client visibility, bookings, and inbound leads.
- Delivered a full brand and website build for Keller Joseph Capital that converted into a co-founding role, plus a branded client portal and admin dashboard for real-time project tracking.
Enterprise Mobility
Business Development / Marketing Intern
- Validated market demand for new customer segments in Enterprise Mobility's car-sales business, informing leadership's budget-allocation decisions within a 10-intern startup program.
- Pitched messaging and process changes adopted by senior leadership, streamlining the sales cycle and helping increase sales by 14%.
- Ranked #1 of 10 interns in customer engagement, averaging 700+ weekly touchpoints.
- Managed lead pipeline and prospect data in Salesforce, tracking engagement-to-conversion at every stage of the funnel.
St. Louis Sports Commission
Marketing Intern
- Reviewed 40+ nominee profiles for the Musial Awards, a nationally televised sportsmanship ceremony, and presented data-backed marketing recommendations to leadership.
- Researched youth-engagement strategies to inform outreach and audience-growth initiatives.
Additional Experience
The Gatesworth
Concierge
- Serve as primary point of contact for 200+ residents and guests, coordinating events and building the relationships behind loyalty and retention.
Adams Park Boys & Girls Club
Youth Development & Membership Data Specialist
- Managed the membership database and analyzed 150+ weekly attendance logs in Excel, surfacing enrollment trends that supported 15% program growth.
- Led daily programming for 30+ youth members through structured mentorship and activity leadership.
Leadership & Ventures
Beyond the day-to-day.
Keller Joseph Capital
- Lead marketing for a co-founded private investment partnership, building the brand, visual identity, website, and investor-facing messaging from the ground up.
- Conduct market and competitive research that shapes positioning, strategy, and communications.
Rise Young Professionals Board
- Develop the marketing and communications playbook, messaging guidelines, and brand positioning for a community-development nonprofit to grow membership, participation, and partnerships.