Michael A. West IIISelected work
The work I stand behind.
01Client work · Brand & web
Building the credibility a new fund can't buy.
A new investment group needed a site and a reason for people to take them seriously. I built both.
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02Self-initiated · Channel & messaging strategy
Same audience. Different message.
Nine weeks inside an internal startup: which channel actually reached buyers, why the message misfired, and what the fix was worth.
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03Nonprofit · Earned media plan
Nine outlets, four angles, no ad budget.
The amplification plan for Rise's annual impact report: nine local outlets, four story angles, six weeks.
Read the case study →Rise Young Professionals (YP) Board
Impact Report Amplification Plan
Prepared by the Marketing Subcommittee · 2025–2026
Contents
01Objective
02Target Audiences
03Amplification Tactics
04Local PR Outreach & Target Publications
05Timeline
06Measurement
07Ready-to-Use Content
04Spec project · Consumer psychology
Same catalog everywhere. One service turns listening into identity.
An independent teardown of the psychology behind Wrapped, plus a campaign concept built on the same mechanics.
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